Inspiring employee performance with AI

Exploring AI and data-driven technologies to enhance their brand alignment and context technology platform became possible for Liverpool-based SME Inspirze with help from the STFC Hartree Centre and the LCR4 START programme.


For businesses, it can be difficult for leaders to share their vision, purpose, values and brand promise in a way which provides context and understanding for employees and builds a culture that consistently supports the brand. For employees to understand exactly how they are contributing and making a difference to the company’s success can be equally challenging. Inspirze is an SME that helps organisations tackle this issue, by providing a platform that connects everyone to the brand values, connecting both the hard, operational and soft, cultural aspects of individual and collective performance at all levels. The company wanted to understand how they could apply AI in order to make their platform more data-driven and automate their methodology and toolset.


Funded by ERDF as part of the LCR4 START programme, Inspirze worked with data scientists and AI experts at the Science and Technology Facilities Council (STFC) Hartree Centre to learn about the different types of AI technologies, such as sentiment analysis and Natural Language Processing. Benefitting from the Hartree Centre’s access to an extended network of technology partners has allowed them to understand and identify existing IBM Watson tools and techniques they could use to start collecting and interrogating data for insights. Inspirze is particularly interested in using data to better evidence the link between context, levels of employee engagement, performance and innovation for its customers, which makes the company’s business case more compelling.​


The company is currently in a phase of trialling and testing different AI and data analytics technologies, and evaluating which approach to take forward. This project has the potential to help Inspirze approach new customers with an enhanced product and expand the company’s market share. The resulting shift from a consulting-led towards a technology-led solution will position Inspirze to grow and scale as a business.​

“Working with the Hartree Centre showed us the art of the possible – it helped us understand the differences between types of AI and see how it could work for our business. It’s been not only evolutionary, but revolutionary.”

Gary Swale, Inspirze

Join Newsletter

Provide your details to receive regular updates from the STFC Hartree Centre.